There are numerous advantages to owning a website, catering to the needs of both small and large business owners, as well as startups and established corporations. Despite this, it’s astonishing that 46% of small businesses have yet to establish an online presence, with 12% showing reluctance to do so in the future, and 10% remaining uncertain. In a time when the average person spends approximately 8 hours daily on the Internet, which significantly influences our daily lives and professional activities, it is imperative for any thriving business to maintain an online presence.
Moreover, the availability of cost-effective web development options makes it feasible for startups to create visually appealing websites without breaking the bank. The reason behind the surprisingly low number of small businesses with websites is likely due to their lack of awareness regarding the profitable advantages that having a website can bring to small businesses. So, let’s delve into these benefits right away.
Advantages of having a website for small business
1. Low-budget web development
Typically, small business owners operate on limited budgets, with their profits expected to increase gradually over time. Nevertheless, it is essential for them to create a strong online presence from the outset of their business in order to lay the foundation for future profitability.
2. Wider audience reach due to website accessibility 24/7
No matter the type of small business you manage, the constant accessibility of a website, available 24/7 without interruptions for holidays or weekends, offers a significant advantage. Even when your brick-and-mortar store is closed during the night, your online store can continue to generate sales and income by accommodating customers at their convenience, regardless of the time.
3. Easy online promotion of your small business with a website
The combination of timeless website content and trending subjects contributes to driving traffic. Implementing effective content marketing enables you to draw in prospective customers and transform them into leads. As per InsideView, businesses that consistently engage in blogging generate 67% more leads each month, thereby increasing their sales opportunities by 67% compared to those without a company blog.
4. Brand visibility and brand recognition
For those embarking on the journey of managing a startup or small business, it becomes particularly vital to disseminate information about your enterprise to a wide audience. Your aim is to ensure people are not only aware of your company’s existence but also knowledgeable about its name, operations, and the value it can offer to them or to people in their social circles, such as friends, family, colleagues, and neighbors. Sharing information and promoting your brand through word-of-mouth recommendations also prove to be highly effective strategies.
5. Improve SEO rankings
As you conduct searches using platforms like Google, Bing, or Yahoo, a list of websites relevant to your query will appear. Employing various SEO (search engine optimization) strategies on your website can enhance its ranking on these search engines, ultimately leading to increased organic traffic and potential sales. Elevate your SEO efforts by regularly publishing informative and up-to-date content within your website’s blog section.
We believe that a solid online presence is essential for every small business. Our Qwerty Site is here to assist you in your business and lead you in your success in the online world.
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